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Jitty AI: How Artificial Intelligence is Revolutionising the Birth of New Businesses

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A Look at Jitty’s AI-Powered Property Search Engine

September 2023

In an era where artificial intelligence (AI) is transforming myriad sectors, a new wave of startups is harnessing this powerful technology to disrupt traditional industries. One striking example in the UK is Jitty, a startup committed to revamping the property search experience.

The Genesis of Jitty: Solving Real Problems with AI

Jitty was conceived by Graham Paterson, James Storer, and Daniel Cooper, all of whom were previously early-stage staff at Deliveroo.

Their venture into the property search business was motivated by their own frustrating experiences while trying to purchase homes. In an effort to simplify this often complex process, Jitty has secured a pre-seed funding of £1.6 million ($2 million) from leading investors like Gradient Ventures, Google’s AI-focused fund, Sequoia, Atomico, True Global, Angel Invest, and Tiny VC, among others.

The Tech Behind Jitty: Large Language Models and Computer Vision

What sets Jitty apart is its reliance on innovative AI technologies like large language models (LLMs) and computer vision. Interestingly, Jitty’s LLM technology is similar to the one that powers chatbot ChatGPT, enabling the platform to understand intricate home descriptions efficiently. Concurrently, computer vision algorithms interpret floor plans and integrate this information into Jitty’s property search engine.

Beyond Traditional Search Parameters

According to James Storer, the CPO of Jitty, traditional home-buying platforms focus on showing numerous homes within confined geographical areas. In contrast, Jitty aims to enhance the quality of its users’ choices by cross-referencing publicly available data and precisely tailoring search results to individual preferences. In Storer’s words, “The biggest purchase you ever make shouldn’t feel like guesswork.”

The User Experience: No Hidden Costs and Collaborative Tools

One of the standout features of Jitty is its commitment to transparency; the platform plans to eschew traditional estate agent fees. Furthermore, it allows prospective homebuyers to generate and share notes about potential homes with friends and family, all within its user-friendly platform.

The Road Ahead: Beyond the UK

Starting with a team of just four and a waitlist of 2,000 people, Jitty has high hopes for its mid-September launch. While the initial focus is on the UK market, the team aims to expand into European markets subsequently.

Why AI Startups like Jitty Matter

Jitty is part of a broader trend of startups leveraging LLMs and other forms of AI to bring about game-changing experiences and workflows. As Darian Shirazi, a general partner at Gradient Ventures, noted, AI technologies like large language models are redefining our daily experiences, including something as significant as home buying.

Final Thoughts

Jitty exemplifies how AI is integral to new business models, enhancing user experiences and providing solutions to long-standing problems. As AI continues to evolve, we can only expect this trend to accelerate, ushering in an era where technology serves not as a barrier but as a catalyst for innovation and growth.

For those interested in understanding large language models further, UKTN’s guide to generative AI provides valuable insights.

Artificial Intelligence is not just a buzzword; it’s a reality reshaping businesses and consumer experiences. Companies like Jitty are a testament to the transformative power of AI, serving as pioneers in a rapidly evolving digital landscape.

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