Business model innovation is the process of changing the way a company creates, delivers, and captures value for its customers or stakeholders. This can involve rethinking how products or services are offered, how revenue is generated, or how relationships with customers are managed. The goal is often to stand out from competitors or respond to…
A Change Readiness Assessment is a process used to evaluate how prepared an organisation, team, or group of people are for a planned change. It involves identifying strengths, weaknesses, and any potential obstacles that might impact the success of the change. The assessment helps organisations plan support, training, and communication to make the transition smoother…
Requirements engineering is the process of identifying, documenting, and managing what a system or product must do to meet the needs of its users and stakeholders. It involves gathering information from everyone involved, understanding their needs, and turning those into clear, agreed-upon statements about what the system should achieve. This helps ensure that the final…
Mailchimp is an online platform that helps people create, send, and manage email campaigns. It provides tools for designing emails, organising contact lists, and tracking how recipients interact with messages. Businesses and individuals use Mailchimp to stay in touch with their audience, promote products, or share updates in a professional way.
Sprout Social is a software platform designed to help businesses and organisations manage their social media accounts. It provides tools for scheduling posts, monitoring conversations, and analysing engagement across different social networks. Teams can use Sprout Social to collaborate on content, respond to messages, and track how well their social media campaigns are performing.
Hootsuite is an online platform that helps individuals and organisations manage multiple social media accounts from one place. It allows users to schedule posts, monitor activity, and track engagement across networks like Facebook, Twitter, LinkedIn, and Instagram. The platform also provides analytics tools to measure the effectiveness of social media campaigns and content.
Campaign management is the process of planning, executing, tracking, and analysing activities designed to achieve specific goals, such as promoting a product or raising awareness. It involves organising tasks, setting budgets, coordinating teams, and monitoring results to ensure the campaign stays on track. Effective campaign management helps make the most of resources and improves the…
Media planning is the process of deciding where, when, and how often to show advertisements to reach the right audience effectively. It involves choosing the best platforms, such as TV, radio, online, or print, that match the goals and budget of a campaign. The aim is to maximise the impact of adverts while minimising wasted…
Brand management is the process of creating, maintaining, and improving the way a company or product is perceived by customers. It involves shaping the identity, values, and reputation of the brand through consistent messaging, design, and customer experience. Effective brand management helps build trust, loyalty, and recognition, making it easier for a business to stand…
Digital Asset Management, or DAM, refers to the process of organising, storing, and retrieving digital files such as images, videos, documents, and other media. It involves using specialised software to keep all digital assets in one central location, making it easier for teams to find and use what they need. By managing digital assets effectively,…