SMS marketing is a way for businesses to send promotional or informational messages directly to peoplenulls mobile phones using text messages. Companies use SMS to share updates, special offers, reminders, or alerts with customers who have agreed to receive them. It is an effective method because most people read their text messages soon after receiving…
Mobile app development is the process of creating software applications that run on smartphones and tablets. It involves designing the user interface, writing code, and testing the app to ensure it works smoothly on mobile devices. Developers use specific tools and programming languages suited for platforms like Android and iOS to build these apps.
Continuous Deployment is a software development process where code changes are automatically released to production as soon as they pass all required tests. This removes the need for manual intervention between development and deployment, making updates faster and more reliable. It helps teams respond quickly to user needs and reduces the risks of large, infrequent…
A DevOps platform is a set of integrated tools and services that help teams plan, build, test, release, and monitor software applications. It brings together development and operations tasks in one place, making it easier for teams to collaborate and automate their workflows. By using a DevOps platform, companies can deliver software updates faster and…
Quality assurance software is a digital tool or suite designed to help teams check and improve the quality of their products or services before they reach customers. It automates testing, tracks issues, and ensures that everything meets required standards. By using such software, organisations can catch mistakes early, reduce errors, and deliver more reliable results.
A customer satisfaction survey is a tool businesses use to gather feedback from their customers about their experiences with products or services. The survey usually includes questions about how well customer needs were met, the quality of service, and areas for improvement. This feedback helps organisations understand their strengths and identify where they can make…
Net Promoter Score (NPS) software is a tool that helps organisations measure customer loyalty by asking customers how likely they are to recommend the business to others. The software automates the process of sending surveys, collecting responses, and calculating the NPS based on the answers. It often provides reports and analytics to help businesses understand…
Customer Experience Management, or CEM, is the process of overseeing and improving every interaction a customer has with a business. It involves understanding customer needs, tracking their journeys, and making changes to products, services, or support to ensure a positive experience. The goal is to create loyal customers who are happy with their interactions and…
User feedback software is a digital tool that helps organisations collect, manage and analyse comments, suggestions or issues from people using their products or services. This type of software often includes features like surveys, feedback forms, polls and data dashboards. It enables companies to understand user experiences and make improvements based on real opinions and…
Roadmapping software is a digital tool used by teams and organisations to plan, visualise, and communicate the timeline and progress of projects or products. It helps map out key milestones, tasks, and deadlines, ensuring everyone involved understands the plan and their responsibilities. By using roadmapping software, teams can adjust priorities, track changes, and keep stakeholders…