A social media strategy is a plan that guides how an individual, business, or organisation uses social media platforms to achieve specific goals. It includes choosing which platforms to use, what type of content to post, and how to engage with followers. The strategy helps ensure that time and resources are used effectively and that…
An SEO strategy is a planned approach to improving a website’s visibility in search engine results. It involves organising content, using keywords, and making technical adjustments to help search engines understand and rank the site. The goal is to attract more visitors by appearing higher for relevant searches.
Digital Asset Management, often shortened to DAM, is a system for organising, storing and retrieving digital files such as images, videos, documents and graphics. It allows businesses and individuals to keep all their digital content in one place, making it easy to find and share files when needed. These systems often include tools to tag,…
A content management strategy is a plan that outlines how an organisation creates, organises, publishes, and maintains its digital content. It helps ensure that all content supports business goals, reaches the right audience, and stays up to date. This approach includes deciding what content is needed, who is responsible for it, and how it will…
A Campaign Management System is a software platform that helps organisations plan, execute and track marketing or advertising campaigns. It centralises the process of creating messages, scheduling delivery, managing budgets and monitoring results. This system often includes tools for targeting specific audiences, automating repetitive tasks and generating performance reports.
A marketing automation strategy is a plan for using software tools to automate repetitive marketing tasks, such as sending emails, posting on social media, and managing leads. This strategy helps businesses save time, reduce errors, and communicate more consistently with their audience. By setting up clear rules and triggers, companies can ensure the right messages…
A customer loyalty program is a marketing strategy used by businesses to encourage repeat purchases by rewarding customers for their continued support. These programmes often provide points, discounts, or special offers to customers who buy products or services regularly. The goal is to build lasting relationships with customers and increase their lifetime value to the…
A customer retention strategy is a plan businesses use to keep existing customers coming back over time. It focuses on building relationships, offering value, and ensuring customer satisfaction so that people choose to stay with the business instead of switching to competitors. Effective customer retention can lead to more repeat purchases, positive word of mouth,…
The Net Promoter Score Framework is a method used by organisations to measure customer loyalty and satisfaction. It involves asking customers how likely they are to recommend a company, product, or service to others on a scale from 0 to 10. The responses are then grouped into three categories: promoters, passives, and detractors, which help…
A customer success strategy is a plan that helps a business ensure its customers achieve their goals while using the company’s products or services. It involves understanding customer needs, providing support, and creating processes to help customers get the most value. The aim is to keep customers happy, encourage them to stay loyal, and reduce…