Our Story
The business analyst who speaks both AI and human.
EfficiencyAI was founded on a simple observation: the AI consulting market is full of technologists who can't write requirements, and BA firms that don't understand AI. We bridge both.
The journey started in traditional business analysis and product ownership - years of ensuring projects get the right requirements, the right suppliers, and the right outcomes. Then, as AI began reshaping how businesses operate, a pattern emerged: AI projects fail for the same reasons all projects fail - bad analysis.
80% of AI project failures are non-technical. The requirements were wrong, the objectives were unclear, or the organisation wasn't ready. The fix isn't better AI - it's better analysis. That's the gap EfficiencyAI fills.
We're a merger of two consultancy strengths: AI consulting (strategy, readiness, implementation oversight) and project analysis (fractional business analysis, requirements engineering, supplier management, digital transformation). The unified entity trades as EfficiencyAI - powered by deep BA methodology.
Meet Shaun
Lead Analyst / Fractional AI Officer
“I've spent my career ensuring projects get the right requirements, the right suppliers, and the right outcomes. Now, as AI reshapes how businesses operate, I'm helping companies navigate that transformation with the same rigour - no hype, just clear analysis and actionable recommendations.”
Core expertise
What makes us different
BA-led AI consulting: We lead with analysis, not implementation. Requirements, process mapping, stakeholder alignment, and acceptance criteria come before a single model is trained. That's why 80% of AI failures are our opportunity.
Radical transparency: We publish real costs, honest failure rates, and the things other consultancies won't tell you. If AI isn't right for your business, we'll say so.
SME focus: We're built for businesses with 10 to 250 employees. Our engagement models, pricing, and communication style are designed for teams without dedicated AI functions.
Regional delivery: We combine remote efficiency with genuine local presence across the UK. We know the business landscape in the regions we serve.
Outcomes over hours: We measure success by business impact: cost saved, revenue gained, time reclaimed. Not by the number of slides in a deck.
Guaranteed impartiality: We have no vendor partnerships or referral arrangements. Our recommendations are always in your interest, not a vendor's. NDA guaranteed as standard.
Our values
Plain-speaking
No jargon, no buzzwords, no 'AI magic'. We explain everything in terms your whole team can understand.
Outcomes first
We measure success by business impact, not hours billed. If AI isn't the right answer, we'll say so.
Technology-agnostic
We don't sell specific platforms or vendors. We recommend what works best for your situation, full stop.
Analyse before you automate
We never jump to implementation. Proper analysis first ensures AI projects actually solve the right problem.
Built for the real economy
We're designed for the businesses that make the UK work: manufacturers, builders, healthcare providers, and regional firms.