Sprout Social is a software platform designed to help businesses and organisations manage their social media accounts. It provides tools for scheduling posts, monitoring conversations, and analysing engagement across different social networks. Teams can use Sprout Social to collaborate on content, respond to messages, and track how well their social media campaigns are performing.

Hootsuite is an online platform that helps individuals and organisations manage multiple social media accounts from one place. It allows users to schedule posts, monitor activity, and track engagement across networks like Facebook, Twitter, LinkedIn, and Instagram. The platform also provides analytics tools to measure the effectiveness of social media campaigns and content.

Campaign management is the process of planning, executing, tracking, and analysing activities designed to achieve specific goals, such as promoting a product or raising awareness. It involves organising tasks, setting budgets, coordinating teams, and monitoring results to ensure the campaign stays on track. Effective campaign management helps make the most of resources and improves the…

Media planning is the process of deciding where, when, and how often to show advertisements to reach the right audience effectively. It involves choosing the best platforms, such as TV, radio, online, or print, that match the goals and budget of a campaign. The aim is to maximise the impact of adverts while minimising wasted…

Brand management is the process of creating, maintaining, and improving the way a company or product is perceived by customers. It involves shaping the identity, values, and reputation of the brand through consistent messaging, design, and customer experience. Effective brand management helps build trust, loyalty, and recognition, making it easier for a business to stand…

A freelance marketplace is an online platform where businesses or individuals can find and hire self-employed professionals for specific tasks or projects. These platforms connect clients with freelancers who offer a wide range of services, such as writing, design, programming, and marketing. Payment terms, project details, and communication are typically managed directly through the platform,…

SMS marketing is a way for businesses to send promotional or informational messages directly to peoplenulls mobile phones using text messages. Companies use SMS to share updates, special offers, reminders, or alerts with customers who have agreed to receive them. It is an effective method because most people read their text messages soon after receiving…