A marketing automation strategy is a plan for using software tools to automate repetitive marketing tasks, such as sending emails, posting on social media, and managing leads. This strategy helps businesses save time, reduce errors, and communicate more consistently with their audience. By setting up clear rules and triggers, companies can ensure the right messages…
Category: Technology Strategy
Customer Loyalty Program
A customer loyalty program is a marketing strategy used by businesses to encourage repeat purchases by rewarding customers for their continued support. These programmes often provide points, discounts, or special offers to customers who buy products or services regularly. The goal is to build lasting relationships with customers and increase their lifetime value to the…
Customer Retention Strategy
A customer retention strategy is a plan businesses use to keep existing customers coming back over time. It focuses on building relationships, offering value, and ensuring customer satisfaction so that people choose to stay with the business instead of switching to competitors. Effective customer retention can lead to more repeat purchases, positive word of mouth,…
Net Promoter Score Framework
The Net Promoter Score Framework is a method used by organisations to measure customer loyalty and satisfaction. It involves asking customers how likely they are to recommend a company, product, or service to others on a scale from 0 to 10. The responses are then grouped into three categories: promoters, passives, and detractors, which help…
Customer Success Strategy
A customer success strategy is a plan that helps a business ensure its customers achieve their goals while using the company’s products or services. It involves understanding customer needs, providing support, and creating processes to help customers get the most value. The aim is to keep customers happy, encourage them to stay loyal, and reduce…
Personalization Strategy
A personalisation strategy is a plan that guides how a business or organisation adapts its products, services or communications to fit the specific needs or preferences of individual customers or groups. It involves collecting and analysing data about users, such as their behaviour, interests or purchase history, to deliver more relevant experiences. The aim is…
Customer Experience Strategy
Customer experience strategy is a plan that organisations use to improve how customers feel when interacting with their brand, products, or services. It covers every stage of the customer journey, from first contact to post-purchase support. The strategy aims to make every interaction smooth, enjoyable, and consistent, building trust and encouraging loyalty.
HR Digital Transformation
HR digital transformation is the process of using digital tools and technology to improve and modernise human resources functions within an organisation. This includes automating repetitive tasks, streamlining recruitment and onboarding, and enhancing employee experience through online platforms. The goal is to make HR processes more efficient, data-driven, and accessible for both employees and managers.
Talent Management Strategy
Talent management strategy is an organised approach that businesses use to attract, develop, retain, and make the best use of their employees. It covers activities such as recruitment, training, performance management, and succession planning. The aim is to ensure the organisation has the right people with the right skills in the right roles to achieve…
Performance Management System
A Performance Management System is a process or set of tools that helps organisations assess and improve how well employees are doing their jobs. It usually involves setting clear goals, providing feedback, and reviewing progress regularly. This system aims to support employee development, align individual performance with company objectives, and identify areas for improvement.