Category: Technology Strategy

Persona Development

Persona development is the process of creating detailed profiles that represent typical users or customers of a product or service. These profiles are based on research and data about real people, including their needs, behaviours, goals, and challenges. Teams use these personas to guide decisions in design, marketing, and product development, ensuring solutions meet the…

Service Blueprinting

Service blueprinting is a method used to visually map out all the steps involved in delivering a service. It shows how customers interact with a service, what happens behind the scenes, and how the different parts work together. This helps organisations understand and improve the customer experience by identifying gaps or problems in the process.

Customer Value Mapping

Customer Value Mapping is a method used by businesses to understand how customers perceive the value of their products or services compared to competitors. It visually represents the features, benefits, and prices that matter most to customers, helping organisations identify what drives customer choice. This approach guides companies in adjusting offerings to better meet customer…

Value Proposition Design

Value Proposition Design is a method for creating products or services that meet the real needs and desires of customers. It involves understanding what customers want, the problems they face, and how your offering can solve those problems better than alternatives. By focusing on the fit between what you offer and what customers value, businesses…

Kaizen Events

Kaizen Events are short-term, focused improvement projects designed to make quick and meaningful changes to a specific process or area. Typically lasting from a few days to a week, these events bring together a cross-functional team to identify problems, brainstorm solutions, and implement improvements. The aim is to boost efficiency, quality, or performance in a…

Six Sigma Implementation

Six Sigma Implementation is the process of applying Six Sigma principles and tools to improve how an organisation operates. It focuses on reducing errors, increasing efficiency, and delivering better quality products or services. This approach uses data and structured problem-solving methods to identify where processes can be improved and then makes changes to achieve measurable…

Lean Transformation

Lean transformation is a process in which an organisation changes the way it works to become more efficient, reduce waste, and deliver better value to its customers. It involves reviewing current practices, identifying areas where time or resources are wasted, and making continuous improvements. The goal is to create a culture where everyone looks for…

Business Process Improvement

Business Process Improvement is the practice of analysing how work is done within a company and finding ways to make those processes more efficient, effective, or reliable. The goal is to reduce waste, save time, cut costs, or improve quality by changing or redesigning the steps involved in completing tasks. This can involve using new…