Digital customer engagement is how businesses interact with customers using digital channels such as websites, social media, email, and mobile apps. It involves providing information, answering questions, and building relationships online. The goal is to keep customers interested and satisfied, which can lead to repeat business and positive word of mouth.
Category: Digital Transformation
AI for Supply Chain Resilience
AI for supply chain resilience refers to the use of artificial intelligence tools and techniques to help supply chains withstand and quickly recover from disruptions. These disruptions can include natural disasters, sudden changes in demand, or problems with suppliers. By analysing large amounts of data and making predictions, AI can help businesses identify risks, optimise…
Digital Transformation Playbooks
Digital Transformation Playbooks are structured guides that help organisations plan and manage major changes using digital technologies. These playbooks outline steps, best practices, and tools to support a shift in how a business operates, delivers services, or interacts with customers. They provide a clear roadmap to address challenges, manage risks, and ensure all team members…
AI-Powered Marketing Automation
AI-powered marketing automation uses artificial intelligence to help businesses manage and improve their marketing activities. It analyses customer data, predicts behaviours, and automates tasks like sending emails, posting on social media, or recommending products. This technology helps companies reach the right people at the right time with personalised messages, making marketing more efficient and effective.
Customer Data Platforms
A Customer Data Platform, or CDP, is a software system that collects and organises customer data from various sources in one central place. It helps businesses create a unified view of each customer by combining information such as website visits, purchase history, emails, and social media interactions. This unified data can then be used to…
Digital Process Reengineering
Digital Process Reengineering is the practice of fundamentally rethinking and redesigning business processes using digital technologies to achieve significant improvements in performance. The aim is to streamline workflows, reduce costs, and improve the quality of products or services. This often involves automating manual tasks, integrating digital tools, and removing unnecessary steps to make operations more…
Digital Transformation KPIs
Digital Transformation KPIs are measurable values that help organisations track the progress and success of their digital initiatives. These KPIs show whether changes like adopting new technologies or updating business processes are achieving the intended results. By monitoring these indicators, organisations can make informed decisions to improve their digital strategies and reach their goals more…
Data Monetization Strategies
Data monetisation strategies are methods organisations use to generate revenue from the information they collect and manage. This can involve selling data directly, offering insights based on data, or using data to improve products and services which leads to increased profits. The goal is to turn data from a cost centre into a source of…
Digital Maturity Assessments
Digital maturity assessments are structured evaluations that measure how well an organisation uses digital tools, technologies, and practices. These assessments look at factors such as technology adoption, digital skills, leadership support, and integration of digital processes. The goal is to identify strengths and areas for improvement so that organisations can plan their digital transformation more…
Workforce Upskilling Strategies
Workforce upskilling strategies are plans and activities designed to help employees learn new skills or improve existing ones. These strategies aim to keep staff up to date with changing technologies and business needs. Organisations use upskilling to boost productivity, fill skill gaps, and support career growth among employees.