Co-creation with end users means involving the people who will actually use a product or service in its design and development. This approach helps ensure that the final result closely matches their needs and preferences. By collaborating directly with end users, organisations can gather valuable feedback, test ideas early, and make better decisions throughout the…
Category: Digital Transformation
Outcome-Based Planning
Outcome-based planning is a method where the focus is on the end results you want to achieve, rather than just the tasks or processes involved. It starts by clearly defining the desired outcomes, then works backwards to figure out the steps needed to reach those outcomes. This approach helps ensure that every action taken is…
Business Feedback Channels
Business feedback channels are the methods and tools a company uses to collect opinions, suggestions, or complaints from customers, employees, or partners. These channels help organisations understand how their products, services, or internal processes are performing. They can include surveys, suggestion boxes, social media, email, phone calls, or in-person meetings.
A/B Testing in Business
A/B testing in business is a method where two versions of something, like a website or marketing email, are shown to different groups of customers to see which version performs better. This approach helps companies make decisions based on actual customer behaviour rather than guesswork. By comparing outcomes, businesses can choose the option that leads…
Pilot Design in Transformation
Pilot design in transformation refers to planning and setting up small-scale tests before rolling out major changes in an organisation. It involves selecting a limited area or group to try out new processes, technologies, or ways of working. This approach helps identify potential issues, gather feedback, and make improvements before a broader implementation.
Minimum Viable Process Design
Minimum Viable Process Design is the practice of creating the simplest possible set of steps or procedures needed to achieve a goal or outcome. It focuses on removing unnecessary complexity, so teams can start working quickly and improve the process as they learn more. This approach helps organisations avoid wasting time on over-planning and ensures…
Business Experiment Backlog
A Business Experiment Backlog is a prioritised list of ideas or hypotheses that a business wants to test. It helps teams organise, track, and evaluate potential experiments before implementing them. By maintaining this backlog, organisations can ensure they focus on the most promising or impactful experiments first, making the process more structured and efficient.
Hypothesis-Driven Experimentation
Hypothesis-driven experimentation is a method where you start with a specific idea or assumption about how something works and then test it through a controlled experiment. The goal is to gather evidence to support or refute your hypothesis, making it easier to learn what works and what does not. This approach helps you make informed…
Digital Value Hypothesis
The Digital Value Hypothesis is the idea that digital products, services, or assets can create measurable value for individuals or organisations. This value can come from increased efficiency, access to new markets, or improved customer experiences. It focuses on how digital solutions can produce tangible benefits compared to traditional methods.
Pulse Survey Design
Pulse survey design refers to creating short, focused surveys that are sent out regularly to gather quick feedback from groups such as employees or customers. These surveys are usually brief and target specific topics, allowing organisations to monitor opinions or satisfaction over time. The design process involves selecting clear questions, setting a schedule, and ensuring…