An advertising platform is an online service or software that helps businesses create, manage, and display adverts to specific audiences. It acts as a bridge between companies wanting to promote their products and people who might be interested in those products. These platforms often provide tools to set budgets, target the right people, and measure…
SEO software is a digital tool or platform designed to help users improve the visibility of their websites in search engine results. It provides features for keyword research, site audits, competitor analysis, and tracking website rankings. These tools simplify and automate tasks that would otherwise be time-consuming when optimising websites for search engines.
A landing page builder is a software tool that helps users create web pages designed to capture information or guide visitors to take a specific action, such as signing up for a newsletter or making a purchase. These tools often provide drag-and-drop interfaces, making it easy to design pages without needing to write code. Many…
Event management software is a digital tool that helps people organise, plan, and run events like conferences, workshops, or festivals. It provides features such as registration, ticketing, scheduling, attendee communication, and reporting. This software can automate many tasks, making event planning more efficient and less stressful.
Omnichannel marketing is a strategy where businesses use multiple communication channels, such as websites, social media, email, and in-store experiences, to connect with customers. The goal is to create a seamless and consistent experience for customers, no matter how or where they interact with the brand. By integrating all these channels, businesses ensure that customers…
A Customer Data Platform (CDP) is a type of software that collects and organises customer information from different sources such as websites, apps and emails. It brings all this data together into a single database, making it easier for businesses to understand their customers. With a CDP, companies can analyse customer behaviour and preferences to…
Sales forecasting is the process of estimating future sales based on past data, market trends, and current conditions. It helps businesses predict how much of a product or service they are likely to sell within a specific period. By understanding likely sales numbers, companies can plan production, staffing, and budgets more effectively.
Lead scoring is a method used by businesses to rank potential customers based on how likely they are to buy a product or service. This process assigns points to leads depending on their behaviour, such as visiting a website, opening emails, or filling in forms. The goal is to help sales and marketing teams focus…
Lead generation is the process of attracting and identifying people or organisations who might be interested in a product or service. Businesses use various methods, such as online forms, social media, or events, to collect contact details from potential customers. The aim is to build a list of interested individuals who can then be contacted…
Sales pipeline management is the process of organising and tracking potential sales as they move through different stages, from first contact to closing a deal. It helps businesses see where each opportunity stands, what actions are needed next, and how likely deals are to be finalised. Effective pipeline management improves forecasting, highlights bottlenecks, and allows…