Customer Lifetime Value Analytics refers to the process of estimating how much money a customer is likely to spend with a business over the entire duration of their relationship. It involves analysing customer purchasing behaviour, retention rates, and revenue patterns to predict future value. This helps businesses understand which customers are most valuable and guides…
Category: Business Transformation
Product Usage Metrics
Product usage metrics are measurements that track how people interact with a product, such as a website, app or physical device. These metrics can include the number of users, frequency of use, features accessed, and time spent within the product. By analysing these patterns, businesses can understand what users like, what features are popular, and…
Customer Journey Analytics
Customer Journey Analytics is the process of collecting and analysing data about how customers interact with a business across different channels and touchpoints. It helps businesses understand the steps customers take before making a purchase or using a service. By examining these journeys, companies can identify what works well and where improvements are needed to…
Campaign Attribution Models
Campaign attribution models are frameworks that help businesses understand which marketing activities contribute to a desired outcome, such as a sale or a sign-up. These models assign value to each step a customer takes before completing an action, helping marketers see which channels and campaigns are most effective. By using attribution models, companies can make…
Marketing Automation ROI
Marketing Automation ROI refers to the return on investment a business gains from using marketing automation tools and processes. It measures the financial benefits compared to the costs spent on automation software, setup, and ongoing management. By tracking metrics like increased sales, time saved, and improved customer engagement, companies can see if their automation efforts…
Sales Compensation Tools
Sales compensation tools are software solutions designed to help businesses manage how they pay their sales teams. These tools automate calculations of commissions, bonuses, and other incentives based on sales performance. They also provide reporting and analytics to ensure payments are accurate and transparent for both managers and employees.
CRM Workflow Automation
CRM workflow automation uses software to manage and automate repetitive tasks and processes within customer relationship management systems. It helps businesses organise activities like sending follow-up emails, updating contact records, and assigning tasks to team members without manual effort. Automating these workflows increases efficiency, reduces errors, and ensures that customers receive timely and consistent communication.
Sales Enablement Digitisation
Sales enablement digitisation is the process of using digital tools and technologies to support and improve the way sales teams work. It involves moving away from paper-based and manual processes, making it easier for salespeople to access information, training, and resources online. This transformation aims to help sales teams be more efficient and effective when…
360 Customer View Dashboards
A 360 Customer View Dashboard is a tool that brings together all the important information about a customer into one place. It collects data from different sources such as sales, support, marketing, and social media, giving staff a complete picture of each customer. This helps organisations understand customer needs, track interactions, and make better decisions…
Customer Master Data Digitisation
Customer Master Data Digitisation is the process of converting customer information, such as names, addresses and contact details, from paper records or separate systems into a single digital format. This makes it easier for businesses to store, update and manage customer data accurately. Digitised data can be shared quickly across departments, reducing errors and improving…