A keyword research tool is a software application that helps users find and analyse search terms people enter into search engines. It shows how often certain words or phrases are searched and how competitive they are. Marketers and website owners use these tools to choose the best keywords for their content, aiming to attract more…
A content creation tool is a type of software or online service that helps people produce digital materials such as text, images, videos or audio. These tools often include features for editing, formatting and organising content, making it easier to create professional-looking results. They are used by individuals, businesses and organisations to produce content for…
Sales forecasting is the process of estimating future sales based on past data, market trends, and current conditions. It helps businesses predict how much of a product or service they are likely to sell within a specific period. By understanding likely sales numbers, companies can plan production, staffing, and budgets more effectively.
Lead scoring is a method used by businesses to rank potential customers based on how likely they are to buy a product or service. This process assigns points to leads depending on their behaviour, such as visiting a website, opening emails, or filling in forms. The goal is to help sales and marketing teams focus…
An Applicant Tracking System (ATS) is software used by organisations to manage the recruitment process. It helps collect, sort, and track job applications and candidates throughout the hiring stages. ATS platforms automate tasks such as posting jobs, screening CVs, and scheduling interviews, making it easier for recruiters to organise and find the best candidates.
Recruitment software is a digital tool that helps organisations manage the process of finding and hiring new employees. It typically automates tasks such as posting job adverts, sorting CVs, communicating with candidates, and scheduling interviews. By streamlining these steps, recruitment software saves time, reduces manual errors, and improves the overall hiring process.
Appointment scheduling is the process of organising and managing times for meetings, services, or events between people or groups. It often involves selecting a suitable date and time, confirming availability, and sending reminders. This can be done manually using paper diaries or digitally through software and online tools.
Model retraining pipelines are automated systems that regularly update machine learning models with new data. They help ensure that models stay accurate and relevant as real-world conditions change. These pipelines handle tasks such as collecting fresh data, retraining the model, validating its performance, and deploying the updated version.
Model Lifecycle Management is the process of overseeing machine learning or artificial intelligence models from their initial creation through deployment, ongoing monitoring, and eventual retirement. It ensures that models remain accurate, reliable, and relevant as data and business needs change. The process includes stages such as development, testing, deployment, monitoring, updating, and decommissioning.
Feature importance analysis is a technique used in data science and machine learning to determine which input variables, or features, have the most influence on the predictions of a model. By identifying the most significant features, analysts can better understand how a model makes decisions and potentially improve its performance. This process also helps to…