Email marketing software is a digital tool that helps businesses and organisations send emails to groups of people. It is designed to manage mailing lists, create and personalise messages, and track how recipients interact with those emails. This software often includes features for scheduling campaigns, testing different messages, and analysing results to improve future emails.

Accounting software is a computer programme that helps individuals and businesses record, organise, and manage financial transactions. It automates tasks such as invoicing, payroll, expense tracking, and financial reporting. This makes it easier to keep accurate records and comply with tax and legal requirements. Many accounting software packages offer features like budgeting, reconciliation, and integration…

Customer Relationship Management, often shortened to CRM, is a method businesses use to manage and analyse interactions with their current and potential customers. CRM systems help companies store information such as contact details, communication history, and customer preferences in one place. This allows businesses to provide better service, keep track of sales, and build stronger…

HubSpot is a software platform designed to help businesses attract visitors, convert leads, and manage customer relationships. It offers tools for marketing, sales, customer service, and content management, all in one place. Companies use HubSpot to automate marketing campaigns, track customer interactions, and analyse performance data, making it easier to organise and grow their business.