Campaign management is the process of planning, executing, tracking, and analysing activities designed to achieve specific goals, such as promoting a product or raising awareness. It involves organising tasks, setting budgets, coordinating teams, and monitoring results to ensure the campaign stays on track. Effective campaign management helps make the most of resources and improves the…

Media planning is the process of deciding where, when, and how often to show advertisements to reach the right audience effectively. It involves choosing the best platforms, such as TV, radio, online, or print, that match the goals and budget of a campaign. The aim is to maximise the impact of adverts while minimising wasted…

Brand management is the process of creating, maintaining, and improving the way a company or product is perceived by customers. It involves shaping the identity, values, and reputation of the brand through consistent messaging, design, and customer experience. Effective brand management helps build trust, loyalty, and recognition, making it easier for a business to stand…

A freelance marketplace is an online platform where businesses or individuals can find and hire self-employed professionals for specific tasks or projects. These platforms connect clients with freelancers who offer a wide range of services, such as writing, design, programming, and marketing. Payment terms, project details, and communication are typically managed directly through the platform,…

SMS marketing is a way for businesses to send promotional or informational messages directly to peoplenulls mobile phones using text messages. Companies use SMS to share updates, special offers, reminders, or alerts with customers who have agreed to receive them. It is an effective method because most people read their text messages soon after receiving…