Reputation management is the process of monitoring, influencing, and maintaining how a person, business, or organisation is perceived by others, especially online. It involves tracking what is being said on the internet, responding to feedback, and taking steps to promote positive information or address negative issues. The goal is to ensure that public perception matches…

Referral marketing is a strategy where businesses encourage existing customers to recommend their products or services to others, often by offering rewards or incentives. This approach relies on word-of-mouth and personal recommendations, which are generally trusted more than traditional advertising. Companies use referral marketing to reach new customers through the networks of their current users.

A customer loyalty programme is a marketing strategy that rewards customers for repeatedly choosing a companynulls products or services. The aim is to encourage repeat business by offering incentives like points, discounts or exclusive offers. These programmes help businesses build long-term relationships with their customers and increase customer retention.

Affiliate marketing software is a digital tool that helps businesses manage and track their affiliate marketing programmes. It automates tasks such as tracking sales, managing commissions, and generating reports. This software enables companies to work efficiently with partners who promote their products or services online.

An advertising platform is an online service or software that helps businesses create, manage, and display adverts to specific audiences. It acts as a bridge between companies wanting to promote their products and people who might be interested in those products. These platforms often provide tools to set budgets, target the right people, and measure…

SEO software is a digital tool or platform designed to help users improve the visibility of their websites in search engine results. It provides features for keyword research, site audits, competitor analysis, and tracking website rankings. These tools simplify and automate tasks that would otherwise be time-consuming when optimising websites for search engines.