Customer segmentation analysis is the process of dividing a companynulls customers into groups based on shared characteristics or behaviours. This helps businesses understand different types of customers, so they can offer products, services, or communications that better meet each groupnulls needs. The analysis often uses data such as age, location, buying habits, or interests to…
Category: Data Science
Voice of the Customer (VoC) Analysis
Voice of the Customer (VoC) Analysis is the process of collecting and examining feedback from customers about their experiences, needs, and expectations with a product or service. It involves gathering information from surveys, reviews, support interactions, and social media to understand what customers value and where improvements can be made. The goal is to use…
Data Warehouse
A data warehouse is a central system that stores large amounts of data collected from different sources within an organisation. It is designed to help businesses analyse and report on their data efficiently. By organising and combining information in one place, it makes it easier to spot patterns, trends, and insights that support decision-making.
Customer Satisfaction Survey
A customer satisfaction survey is a tool businesses use to gather feedback from their customers about their experiences with products or services. The survey usually includes questions about how well customer needs were met, the quality of service, and areas for improvement. This feedback helps organisations understand their strengths and identify where they can make…
AI Analytics
AI analytics refers to the use of artificial intelligence techniques to analyse data and generate insights. It automates the process of detecting patterns, trends, and relationships within large sets of information. This helps businesses and organisations make decisions more quickly and accurately by providing deeper understanding from their data.
Keyword Research Tool
A keyword research tool is a software application that helps users find and analyse search terms people enter into search engines. It shows how often certain words or phrases are searched and how competitive they are. Marketers and website owners use these tools to choose the best keywords for their content, aiming to attract more…
Sales Forecasting
Sales forecasting is the process of estimating future sales based on past data, market trends, and current conditions. It helps businesses predict how much of a product or service they are likely to sell within a specific period. By understanding likely sales numbers, companies can plan production, staffing, and budgets more effectively.
Lead Scoring
Lead scoring is a method used by businesses to rank potential customers based on how likely they are to buy a product or service. This process assigns points to leads depending on their behaviour, such as visiting a website, opening emails, or filling in forms. The goal is to help sales and marketing teams focus…
Data Visualization
Data visualisation is the process of turning numbers or information into pictures like charts, graphs, or maps. This makes it easier for people to see patterns, trends, and differences in the data. By using visuals, even complex information can be quickly understood and shared with others.
Web Analytics
Web analytics is the process of collecting, measuring, and analysing data about how people use websites. It helps website owners understand what visitors do on their site, such as which pages they visit, how long they stay, and what actions they take. This information is used to improve website performance, user experience, and achieve business…