A customer satisfaction survey is a tool businesses use to gather feedback from their customers about their experiences with products or services. The survey usually includes questions about how well customer needs were met, the quality of service, and areas for improvement. This feedback helps organisations understand their strengths and identify where they can make…
Category: Business Transformation
Net Promoter Score Software
Net Promoter Score (NPS) software is a tool that helps organisations measure customer loyalty by asking customers how likely they are to recommend the business to others. The software automates the process of sending surveys, collecting responses, and calculating the NPS based on the answers. It often provides reports and analytics to help businesses understand…
Customer Experience Management
Customer Experience Management, or CEM, is the process of overseeing and improving every interaction a customer has with a business. It involves understanding customer needs, tracking their journeys, and making changes to products, services, or support to ensure a positive experience. The goal is to create loyal customers who are happy with their interactions and…
User Feedback Software
User feedback software is a digital tool that helps organisations collect, manage and analyse comments, suggestions or issues from people using their products or services. This type of software often includes features like surveys, feedback forms, polls and data dashboards. It enables companies to understand user experiences and make improvements based on real opinions and…
Product Management Software
Product management software is a digital tool designed to help teams plan, develop, and manage products throughout their lifecycle. It centralises tasks such as roadmapping, feature tracking, and feedback collection, making it easier for teams to collaborate and stay organised. This software often integrates with other tools to support communication, scheduling, and reporting, ensuring that…
AI Analytics
AI analytics refers to the use of artificial intelligence techniques to analyse data and generate insights. It automates the process of detecting patterns, trends, and relationships within large sets of information. This helps businesses and organisations make decisions more quickly and accurately by providing deeper understanding from their data.
Reputation Management
Reputation management is the process of monitoring, influencing, and maintaining how a person, business, or organisation is perceived by others, especially online. It involves tracking what is being said on the internet, responding to feedback, and taking steps to promote positive information or address negative issues. The goal is to ensure that public perception matches…
Referral Marketing
Referral marketing is a strategy where businesses encourage existing customers to recommend their products or services to others, often by offering rewards or incentives. This approach relies on word-of-mouth and personal recommendations, which are generally trusted more than traditional advertising. Companies use referral marketing to reach new customers through the networks of their current users.
Customer Loyalty Program
A customer loyalty programme is a marketing strategy that rewards customers for repeatedly choosing a companynulls products or services. The aim is to encourage repeat business by offering incentives like points, discounts or exclusive offers. These programmes help businesses build long-term relationships with their customers and increase customer retention.
Affiliate Marketing Software
Affiliate marketing software is a digital tool that helps businesses manage and track their affiliate marketing programmes. It automates tasks such as tracking sales, managing commissions, and generating reports. This software enables companies to work efficiently with partners who promote their products or services online.