A/B testing in business is a method where two versions of something, like a website or marketing email, are shown to different groups of customers to see which version performs better. This approach helps companies make decisions based on actual customer behaviour rather than guesswork. By comparing outcomes, businesses can choose the option that leads…
Pilot design in transformation refers to planning and setting up small-scale tests before rolling out major changes in an organisation. It involves selecting a limited area or group to try out new processes, technologies, or ways of working. This approach helps identify potential issues, gather feedback, and make improvements before a broader implementation.
Minimum Viable Process Design is the practice of creating the simplest possible set of steps or procedures needed to achieve a goal or outcome. It focuses on removing unnecessary complexity, so teams can start working quickly and improve the process as they learn more. This approach helps organisations avoid wasting time on over-planning and ensures…
A Business Experiment Backlog is a prioritised list of ideas or hypotheses that a business wants to test. It helps teams organise, track, and evaluate potential experiments before implementing them. By maintaining this backlog, organisations can ensure they focus on the most promising or impactful experiments first, making the process more structured and efficient.
The Digital Value Hypothesis is the idea that digital products, services, or assets can create measurable value for individuals or organisations. This value can come from increased efficiency, access to new markets, or improved customer experiences. It focuses on how digital solutions can produce tangible benefits compared to traditional methods.
Business sentiment tracking is the process of measuring and analysing how people feel about a company, industry, or the economy. It often involves collecting opinions from surveys, social media, news articles, and other public sources. These insights help organisations understand trends, predict changes, and make informed decisions.
Pulse survey design refers to creating short, focused surveys that are sent out regularly to gather quick feedback from groups such as employees or customers. These surveys are usually brief and target specific topics, allowing organisations to monitor opinions or satisfaction over time. The design process involves selecting clear questions, setting a schedule, and ensuring…
Transformation FAQ Management is the process of organising and maintaining a set of frequently asked questions and answers related to business or organisational change initiatives. It aims to address common concerns, clarify processes, and support staff or stakeholders as they navigate through new changes. By keeping these FAQs updated and accessible, it helps reduce confusion…
Transformation Ambassadors are individuals within an organisation who support and promote major changes, such as new technologies, processes or ways of working. They help explain the reasons for change, answer questions and encourage others to get involved. By acting as role models and sources of support, they make it easier for their colleagues to adapt…
The Digital Champions Network is an initiative that trains individuals, called Digital Champions, to help others improve their digital skills. These Champions support people in their communities or workplaces to use digital tools and access online services. The network provides resources, training, and a supportive community for Digital Champions to share experiences and advice.