📌 Business Case Development Summary
Business case development is the process of creating a structured document or presentation that explains why a particular project or investment should be undertaken. It outlines the benefits, costs, risks, and expected outcomes to help decision-makers determine whether to proceed. The business case typically includes an analysis of alternatives, financial implications, and how the project aligns with organisational goals.
🙋🏻♂️ Explain Business Case Development Simply
Think of a business case like a pitch you give to your parents when you want something expensive, like a new bike. You explain why you need it, how much it costs, what the benefits are, and why it is worth the money. In business, people use a similar approach to show why a project should get funding or resources.
📅 How Can it be used?
Business case development helps justify a project’s purpose and value before committing time and budget.
🗺️ Real World Examples
A local council wants to upgrade its public transport system. Before starting, it develops a business case that compares the costs and benefits of electric buses versus diesel ones, outlines environmental impacts, and estimates long-term savings. The completed business case helps council leaders decide which option is best and secure the necessary funding.
A software company considers launching a new app feature. The product manager prepares a business case detailing user demand, development costs, expected revenue, and potential risks. This document helps senior management decide whether to approve the investment and set priorities.
✅ FAQ
What is a business case and why is it important?
A business case is a document or presentation that explains why a project or investment is worth pursuing. It lays out the benefits, costs, risks, and expected results, so decision-makers can see if it is a good idea. A strong business case helps make sure resources are used wisely and projects are aligned with what the organisation wants to achieve.
What should be included in a business case?
A good business case usually covers the reasons for the project, the benefits it will bring, the costs involved, and any risks that might come up. It also looks at other possible options and explains why the suggested approach is the best. Financial details and how the project fits with the organisationnulls goals are also important parts.
Who uses a business case and when is it needed?
Business cases are mainly used by managers and decision-makers who need to decide whether a project should go ahead. They are needed before starting new projects or making big investments, to make sure everyone understands what is involved and that the project makes sense for the organisation.
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